Over the past few weeks, you may have heard some chatter about the FIFA World Cup. The most popular sporting event in the world is hosted by the country of Brazil. Brazil, 5 time football World Cup champions is also home of Pele, Neymar and Shakira. Business advertisers are using the popularity of the world cup to introduce consumers to products. Lively commercials featuring trendy music, athletes and pop stars are promoting a variety of brands to world cup spectators.
Companies are competing to capture the attention of 3.2 billion people that tune into World Cup soccer games. Ads during soccer games are usually shown pregame, halftime and postgame. World cup soccer is a global event, but poses difficulties for advertisers seeking to translate messages across cultures. To connect with consumers, sponsors are using music to bridge the cultural gap to get the world’s attention.
Here are a few of the ads that infuse world cup passion with business brands:
- Dannon’s Activa yogurt teamed up with Shakira and Carlinhos Brown creating a music gem called “la la la”. Lookout for the cameo appearance by Argentine soccer star, Lionel Messi.
- Beats by Dre launched a new pulsating music video titled, “Game before the game” featuring Brazilian soccer star Neymar.
How can you use music to promote your brand?
“One good thing about music, when it hits you feel no pain” Bob Marley
Let us know how we can help promote your brand. We regularly consult with business owners, event planners, and advertisers in the DMV. Contact us for a free consultation today.